News & Comunicati Stampa | Vinitaly International

#wine2wine

Novembre 18, 2019
wine2wine 2019

Quest for new export opportunities finds answers at wine2wine 2019

With Italian wine exports slowing down, wineries need to broaden their horizons and learn how to diversify markets. On November 25th and 26th, 2019, at Vinitaly’s wine business forum wine2wine, producers will discover their next best export opportunities with renowned wine insiders from Japan, Canada, India, Singapore, and China. Growth rates for Italian wine abroad are lower than five years ago and strictly linked to sparkling wines. According to data presented by Nomisma Wine Monitor, the stagnation is due to […]
Ottobre 30, 2019
Should wine business market Millennials?

The Millennial riddle at wine2wine 2019: should wine businesses market Generation Y?

Most marketing strategies across different fields focus on Millennials, but is this segment relevant for wine producers? Vinitaly’s wine business forum wine2wine, to be held on November 25th and 26th in Verona, Italy, will solve the conundrum with the help of two expert in the field and gifted communicators: TV Presenter Joe Fattorini and Digital Communications Strategist Polly Hammond. Fattorini and Hammond will present opposing views on this demographic group, thus enriching the debate on one of the hottest topics […]
Ottobre 10, 2019
Julia Coney and Elaine Chukan Brown

Wine Communication is not dead: wine2wine 2019 to showcase the best branding, social media and design practices for the wine industry

In a wine industry that is becoming ever more competitive, brands will only stand out with an exemplary communication and marketing strategy. This year’s wine2wine, the wine industry forum to be held in Verona on November 25th and 26th, is going to meet producer’s needs with a memorable series of sessions showcasing best practices in branding, social media and design. Wine communication is often regarded as obsolete and in many publications wine advertising in 2019 does not look much different […]
Luglio 29, 2019
wine2wine 2019

Creating an Inclusive, Diverse, Ethical, and Democratic Wine Industry: wine2wine’s 2019 Special Theme to Focus on ‘Social Sustainability’

Vinitaly wine2wine is a dynamic international wine industry forum organized by Veronafiere. Now in its 6th edition, this year wine2wine will be held on November 25th and 26th in Verona, Italy. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine businesses worldwide. This year wine2wine’s theme is ‘social sustainability’. wine2wine has recruited an inspiring line-up of speakers, including many new faces to the annual wine forum, […]
Giugno 19, 2019
wine2wine issues a call for speakers

The Search for the Brightest Minds in the Wine World: wine2wine issues a ‘Call for Speakers’ for its 2019 forum

wine2wine is a dynamic international wine industry forum organized by Veronafiere. Now in its 6th edition, this year wine2wine will be held on November 25th and 26th in Verona, Italy. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine businesses worldwide. Each year wine2wine recruits the brightest minds in the wine world and this year an inspiring lineup of speakers has already been confirmed. To […]
Dicembre 13, 2018
Margareth Henriquez

Future trends and scenarios for the wine business presented at 5th edition of wine2wine

wine2wine, one of the most stimulating wine business conferences in Italy, has wrapped up for another year on November 27th. Organized by Veronafiere, Vinitaly, and Vinitaly International, wine2wine showcased sessions that were all live-streamed on Facebook and included topics relevant to the wine trade such as brand and community building, enotourism, developing wine markets, and the digital, among others. wine2wine is a unique two-day conference designed to give participants the latest market insights and strategic network opportunities. Italian wine producers, […]