Vinitaly International
Mission
Communicate
Promote
...to sell one more bottle
VIA
Explain
Share
...the diversity of Italian wine
OperaWine
100 best Italian wine producers
Vinitaly's opening gala
...in the name of Italian wine
Events
Beijing
New York City
...and much more
This is our Wine Marketing
Vinitaly International is the strategic partner of Vinitaly, the largest wine and spirits exhibition in the world held every year in Verona, Italy. Vinitaly International devises Wine Marketing Strategies for spreading the gospel of Italian wine, its biodiversity, culture, and history. Vinitaly International acts as an aggregator for Italian wine producers and helps them in building new trade relations worldwide.
Vinitaly International is committed to finding new ways to communicate Italian wine: business conventions, trade fairs, and grand tastings are integrated with social, digital, and educational formats. Vinitaly International's events appeal to Italian wine enthusiasts and meet professionals' networking needs.
Italian wines are complex products in terms of variety and quality. This diversity is an integral part of their charm, but also a challenge forย Wine Communication and Marketing. The understanding of Italian wine abroad depends on the ability of Italian producers to communicate the value and the diversity of their product. As the true Ambassador of Italian Wines, Vinitaly International facilitatesย B2B programsย as well as cooperation between key players inย international wine marketsย and Italian wine producers. Vinitaly International's communication strategy enablesย Italian wine importers and distributorsย to receive the right information on Italian wine brands, to improve brand positioning in the marketplace, and to secure customer loyalty.
Vinitaly International developsย ad hocย Wine Marketing Strategies, both by means ofย event organizationย andย public relations activities, with an emphasis on new technologies, digital tools, and Social Media. Opinion leaders, distributors, and wine professionals are involved in tasting, exhibitions, and cultural events. The jewel in the crown of Vinitaly Internationalโs initiatives isย OperaWine, Vinitaly's exclusive opening gala. During OperaWine, professionals can discover and taste theย 100 greatest Italian winesย selected by leading American magazineย Wine Spectator.
Vinitaly International also strives to communicate Italian wine and its culture through educational andย training coursesย organized byย Vinitaly International Academyย (VIA). VIAโs goal is to train highly qualified professionals through a rigorous, standardized educational program. VIA-certified experts will master theย diversity of Italian wineย and promote it throughout the world. VIAโs ecosystem includes the most important institutions in the Italian wine industry. The involvement of these associations contributes also to spreading theย culture of Made in Italyย products around the world.
Vinitaly International carries out its educational and organizational mission with anย International and culturally diverse team, working in itsย headquarters located in Verona. The team's rich background unleashes a remarkable creative energy that is key to developingย effective wine communication mixes. Its passion forย Italian wine cultureย and its skills in Marketing and Communication make Vinitaly International the ideal partner for increasing knowledge and competitiveness of Italian wine on the global market.