News & Comunicati Stampa | Vinitaly International

Wine business

Ottobre 30, 2019
Should wine business market Millennials?

The Millennial riddle at wine2wine 2019: should wine businesses market Generation Y?

Most marketing strategies across different fields focus on Millennials, but is this segment relevant for wine producers? Vinitaly’s wine business forum wine2wine, to be held on November 25th and 26th in Verona, Italy, will solve the conundrum with the help of two expert in the field and gifted communicators: TV Presenter Joe Fattorini and Digital Communications Strategist Polly Hammond. Fattorini and Hammond will present opposing views on this demographic group, thus enriching the debate on one of the hottest topics […]
Ottobre 10, 2019
Julia Coney and Elaine Chukan Brown

Wine Communication is not dead: wine2wine 2019 to showcase the best branding, social media and design practices for the wine industry

In a wine industry that is becoming ever more competitive, brands will only stand out with an exemplary communication and marketing strategy. This year’s wine2wine, the wine industry forum to be held in Verona on November 25th and 26th, is going to meet producer’s needs with a memorable series of sessions showcasing best practices in branding, social media and design. Wine communication is often regarded as obsolete and in many publications wine advertising in 2019 does not look much different […]
Marzo 29, 2019
Transporting you into their world - wine2digital

Tasting, making contacts and nerding out at wine2digital during Vinitaly

Crowds of people are looking forward to Vinitaly 2019, the largest and most energetic wine and spirits fair in the world. Aside from Veronafiere’s main building and the pavilions within the complex, there is another exclusive space, wine2digital, where wine professionals will meet from Sunday April 7 to Wednesday April 10, 2019, to talk about the wine business. Accessible from within the Vinitaly fairgrounds during the exposition, wine2digital will host some of the most colorful seminars, tastings and events throughout the […]