News & Comunicati Stampa | Vinitaly International

Press Release

Febbraio 20, 2020
VIA Advisory Board 2020

Vinitaly International Academy’s projections for 2020 aim for 300 certified Italian Wine Ambassadors worldwide

The Vinitaly International Academy (VIA) Institutional Advisory Board gathered in Verona, Italy, on February 5th, 2020, to discuss VIA’s enhanced educational and incoming programs for the current year. In 2020, VIA aims to reach 300 Italian Wine Ambassadors certified and to grow its base of alumni to 800. At present, the VIA team is working to stage the advanced-level Italian Wine Ambassador certification in Verona from April 10th to 14th, 2020. Verona, Italy. The year 2020 will be decisive to […]
Dicembre 12, 2019

Wine Spectator’s selection of best Italian wine producers for OperaWine 2020 unveiled during business forum wine2wine

American wine magazine Wine Spectator revealed its selection of 103 Italian wine producers for OperaWine 2020 (Vinitaly’s grand opening event) during wine industry forum wine2wine in Verona, Italy, on November 25 2019. OperaWine 2020 is scheduled to take place on April 18 2020, in Verona. Wine Spectator Senior Editor Bruce Sanderson travelled to Verona to unveil the line-up of the selected producers in the presence of Giovanni Mantovani (CEO of Veronafiere), Gianni Bruno (Veronafiere Exhibition Manager Area Wine & Food), […]
Novembre 18, 2019
wine2wine 2019

Quest for new export opportunities finds answers at wine2wine 2019

With Italian wine exports slowing down, wineries need to broaden their horizons and learn how to diversify markets. On November 25th and 26th, 2019, at Vinitaly’s wine business forum wine2wine, producers will discover their next best export opportunities with renowned wine insiders from Japan, Canada, India, Singapore, and China. Growth rates for Italian wine abroad are lower than five years ago and strictly linked to sparkling wines. According to data presented by Nomisma Wine Monitor, the stagnation is due to […]
Novembre 9, 2019
VIA Hong Kong 2019 class

Vinitaly International Academy global community salutes 14 new Italian Wine Ambassadors and 1 new Expert after Hong Kong certification course

The Vinitaly International Academy (VIA) welcomes into its global network 1 Italian Wine Expert and 14 Italian Wine Ambassadors following the successful completion of the advanced VIA Ambassador course in Hong Kong held from November 3rd to 7th, 2019. Organized by Veronafiere, Vinitaly, and Vinitaly International, the 2019 Hong Kong edition of the course marked the one-year anniversary of the official launch of the reformatted, tasting-intensive program, which debuted in November 2018 in Hong Kong. VIA’s international community of highly-trained […]
Ottobre 30, 2019
Should wine business market Millennials?

The Millennial riddle at wine2wine 2019: should wine businesses market Generation Y?

Most marketing strategies across different fields focus on Millennials, but is this segment relevant for wine producers? Vinitaly’s wine business forum wine2wine, to be held on November 25th and 26th in Verona, Italy, will solve the conundrum with the help of two expert in the field and gifted communicators: TV Presenter Joe Fattorini and Digital Communications Strategist Polly Hammond. Fattorini and Hammond will present opposing views on this demographic group, thus enriching the debate on one of the hottest topics […]
Ottobre 10, 2019
Julia Coney and Elaine Chukan Brown

Wine Communication is not dead: wine2wine 2019 to showcase the best branding, social media and design practices for the wine industry

In a wine industry that is becoming ever more competitive, brands will only stand out with an exemplary communication and marketing strategy. This year’s wine2wine, the wine industry forum to be held in Verona on November 25th and 26th, is going to meet producer’s needs with a memorable series of sessions showcasing best practices in branding, social media and design. Wine communication is often regarded as obsolete and in many publications wine advertising in 2019 does not look much different […]
Luglio 1, 2019
VIA new York New Italian Wine Ambassadors

Benchmark Italian wines appeased the palate of New York sommeliers and importers during Vinitaly International Academy Ambassador course

The Vinitaly International Academy proclaims 12 Ambassadors in New York City, following its five-day Italian Wine Ambassador course. Organized by Veronafiere and Vinitaly International with the support of ICE – Italian Trade Agency, the New York edition of the course was characterized by a special attention to benchmark Italian wines for the American market and to the trendy organic and biodynamic wine market segments. After an intense week of lectures and tastings as well as a final examination in New […]
Maggio 31, 2019
Vinitaly International Academy class

A New Generation of Italian Wine Educators is Born

The Vinitaly International Academy (VIA) adds another layer to its Ecosystem taking it one step closer to its goal of dominating the world of Italian wine education. VIA is already considered the gold standard in Italian wine education, providing career growth opportunities to wine professionals who have chosen to participate in one of the most challenging programs in the industry. Now those that have qualified as Italian Wine Ambassadors can disseminate their knowledge by becoming certified as Italian Wine Educators […]
Dicembre 4, 2018
Announcement of the OperaWine 2019 producers

Wine Spectator rivela i produttori italiani di OperaWine 2019 a wine2wine

Lunedì 26 Novembre, durante il Forum italiano sulla Wine Industry wine2wine, sono stati annunciati i nomi dei produttori vinicoli italiani selezionati dalla prestigiosa rivista americana Wine Spectator per l’edizione 2019 di OperaWine. Tra le novità più significative del line-up 2019, 15 cantine compaiono per la prima volta nella lista di OperaWine, con 6 nuovi produttori di Brunello di Montalcino. Alison Napjus, Senior Editor e Tasting Director di Wine Spectator, ha annunciato i 103 produttori che potranno mescere i propri vini a OperaWine 2019, il gala di […]
Novembre 15, 2018

As Russians surge toward wine market gains Vinitaly Russia says nazdaróvye!

Wine fever is about to hit Russia as Vinitaly International and Veronafiere launch the 15th edition of Vinitaly Russia on November 19th in Moscow followed by a second stop in Saint Petersburg on November 20th. Exploiting Russia’s steady market recovery, Vinitaly Russia 2018 has prepared a line-up of events featuring iconic wines representatives of every Italian region as well as new educational initiatives including a masterclass offered by the Vinitaly International Academy among others. Well before the Russian Revolution took […]
Novembre 8, 2018

Italian Wine Ambassador Course: 2 new Experts and 7 new Ambassadors

10th edition of Vinitaly International Academy, Hong Kong: on November 8th, 2018, two new Italian Wine Experts and seven new Italian Wine Ambassadors officially joined the Vinitaly International Academy (VIA) community of dedicated wine professionals worldwide. These new Ambassadors and Experts successfully completed the re-formatted, tasting-intensive VIA Italian Wine Ambassador certification course held in Hong Kong at the Hong Kong Convention and Exhibition Center in the lead up to the International Wine and Spirits Fair. The overall count for VIA-certified […]
Ottobre 30, 2018

Canada Roadshow Executive Seminars: a taste of the “bella vita”

Veronafiere and Vinitaly International Academy (VIA) have teamed up with ICE-Italian Trade Agency in Toronto and two of the leading Canadian Monopolies, Nova Scotia Liquor Corporation (NSLC) and the Newfoundland and Labrador Liquor Corporation (NFLC), to bring Canada Roadshow Executive Seminars to cities in Eastern Canada. These VIA seminars will be held for the first time in Ottawa (Ontario) on November 5th, Halifax (Nova Scotia) on November 7th, and St. John’s (Newfoundland) on November 8th and will showcase the variety and […]