The Millennial riddle at wine2wine 2019: should wine businesses market Generation Y?

The Millennial riddle at wine2wine 2019: should wine businesses market Generation Y?

Most marketing strategies across different fields focus on Millennials, but is this segment relevant for wine producers? Vinitaly’s wine business forum wine2wine, to be held on November 25th and 26th in Verona, Italy, will solve the conundrum with the help of two...
Wine Communication is not dead: wine2wine 2019 to showcase the best branding, social media and design practices for the wine industry

Wine Communication is not dead: wine2wine 2019 to showcase the best branding, social media and design practices for the wine industry

In a wine industry that is becoming ever more competitive, brands will only stand out with an exemplary communication and marketing strategy. This year’s wine2wine, the wine industry forum to be held in Verona on November 25th and 26th, is going to meet producer’s...
Tasting, making contacts and nerding out at wine2digital during Vinitaly

Tasting, making contacts and nerding out at wine2digital during Vinitaly

Crowds of people are looking forward to Vinitaly 2019, the largest and most energetic wine and spirits fair in the world. Aside from Veronafiere’s main building and the pavilions within the complex, there is another exclusive space, wine2digital, where wine...