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February 20, 2018
Wine influencers at wine2digital

What makes a wine influencer a “wine influencer”?

What makes a wine influencer a “wine influencer”? Stevie Kim’s new experiment #openbarstevie at wine2digital gets the discussion started Influencer marketing is a hot topic these days. In the wine arena, the influencers whose metrics reveal a sheer number of followers’ seem to stand out from the larger Instagram community, despite their short-lived history. More often than not, many will challenge the younger generation of wine Instagrammers as non-experts and question their credentials. But does a wine influencer have to be […]