The Road Show organized by Veronafiere in collaboration with ITA alongside the “I love Italian Wines” training courses seeks to identify new areas in China where Italian wine can be launched.

The south-eastern part of China is particularly interesting and a new outlet for the sector. The Road Shows will be held in 3 cities: Shenzhen (12.5 million inhabitants) is a first-tier city, followed by Changsha (7.4 million) and Wuhan (10.6 million), two of the most important cities for potential in the wine market

Period :

Shenzhen (Monday 11 June), Changsha (Wednesday 13 June) and Wuhan (Thursday 14 June).

The event (invitation only) is exclusively for an audience of professionals (HORECA, agents, distributors, etc.).

The format of the roadshow provides the Italian producers or their Chinese distributors tables/desks for each company in a dedicated area for walkaround tasting: the area will be animated by tasting with possibility of presenting up to 6 labels for each participant. Roadshows will last one day for each city lasting 4 hours each day ( 13.30-17.30 hrs.).

Road Show activities are also integrated with ICE’s “Italian Wine Lovers” courses targeting Chinese professionals and experts; important back-up to promote wine and product awareness more effectively.

Where: Shenzhen, Changsha, Wuhan – China

Location: Best quality standard hotel in Shenzhen, Changsha and Wuhan

When: 11th – 13th – 14th June 2018


More info: en